Domino's Web 2024

Description

This commercial spot created for Domino's explores the growing prevalence of tipping prompts across daily consumer experiences. The narrative follows a customer encountering tipping screens in unexpected locations, including receiving a pizza delivery at home, finishing a gym workout, and checking out at a supermarket. The visual style utilizes cinematic framing, natural interior and exterior lighting, and relatable character interactions to highlight everyday scenarios. The piece reflects on modern payment habits with a grounded, narrative-driven approach.