Uber Eats PRECIPICIO 2025

About

This commercial video for the project PRECIPICIO, created for Uber Eats by agency Wieden & Kennedy Mexico and produced by Argentina Cine, features two people sitting inside a moving car. The scene opens with a close-up of a young woman with her eyes closed, happily taking a bite of a sandwich wrapped in checkered paper. As the camera pulls back, a green Uber Eats delivery bag sits on the console between the driver and passenger. Both individuals are eating their meals inside the vehicle while travelling through a scenic mountainous landscape under a cloudy sky. The natural lighting and cinematic framing highlight the intimate, relatable moment during a road trip.