Prada Re-Nylon: Episode 2 Ad Campaign 2025

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This advertising campaign image features actor Benedict Cumberbatch standing along a rocky coastline in Norway for Prada's Re-Nylon project. He wears a heavy grey wool coat over a brown zip-top sweater and grey trousers, holding a large black travel bag by its top handles. The natural, overcast lighting accentuates the rugged coastal landscape and cool colour grading of the scene. Bold white typography at the top reads PRADA, while text near the bottom highlights ocean conservation efforts. The composition captures a cinematic, editorial sensibility focused on sustainable luxury apparel.