Prada Linea Rossa 'Linea Rossa' Fall 2023 Ad Campaign 2023

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A snowboarder is frozen mid-flight performing an aerial grab against a pale, overcast sky. The subject wears a black jacket and white snow pants, mounted to a snowboard. Below, rugged snow-covered mountain ridges and rocky peaks extend across the alpine landscape. Photographed by Kris Lüdi in Engadin, Switzerland, for the Prada Linea Rossa Fall 2023 advertising campaign under creative direction by Miuccia Prada and Raf Simons.