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BrandPrada Linea Rossa
Project'Linea Rossa' Fall 2023 Ad Campaign
Athletes in black performance gear and sunglasses speed skating on ice for Prada Linea Rossa campaign

Prada Linea Rossa 'Linea Rossa' Fall 2023 Ad Campaign 2023

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Kris Lüdi
Kris LüdiPhotographer & Director
Engadin
EngadinLocation
Switzerland
SwitzerlandLocation

Tags

athlete in black athletic suitblack athletic suitathletic suitathlete speed skatingspeed skaterperformance eyewearsunglasses

Description

This image from the Prada Linea Rossa Fall 2023 ad campaign, photographed by Kris Lüdi, captures athletes in motion on an ice rink. Multiple subjects are shown wearing sleek black technical suits with grey paneling, black hooded garments, and protective athletic eyewear. The dynamic composition emphasizes speed and performance against a clean white ice background. The precision-crafted garments highlight technical sportswear design within an active winter context.

Style

Vertical, Commercial, Action, Clean

Industries

Sportswear

Color

Jet Black (70%)
Medium Grey (30%)

Background

Snowfield

Context

Advertising Campaign