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Brand
Popeye's
Project12 Hour Drive-thru (Case Study)

Popeye's 12 Hour Drive-thru (Case Study) 2023

Associated creatives

Hey Wonderful
Hey WonderfulProduction
GDS&M
GDS&MAgency / Creative
Cut+Run US
Cut+Run US

Tags

popeye's drive-thrudrive-thru menu boardhighway drive-thrupopeye's campaigncommercial video

Description

This video case study for Popeye's features the creative 12-hour drive-thru campaign. The footage captures remote highway landscapes, roadside menu boards, morning news broadcast segments, and customers experiencing the unconventional drive-thru journey. Produced by Hey Wonderful and created with GDS&M, the piece highlights a unique advertising stunt with news coverage and user-generated footage.