Popeye's: 12 Hour Drive-thru (Case Study)
Brand
Date
May 2023
Description
Popeye’s introduces a unique brand activation in this case study documenting the '12 Hour Drive-thru' campaign. The project centers on an unconventional roadside advertising stunt, capturing the logistical execution of a remote, long-duration drive-thru experience for consumers. The film, produced by Hey Wonderful with creative agency GDS&M, utilizes a mix of live-action technique footage, local news broadcast segments, and user-generated content. The narrative focuses on the customer experience against the backdrop of expansive highway landscapes and traditional menu signage.
Style
Horizontal, Commercial, Clean
Industries
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.