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BrandPirate
ProjectBrand Identity
Two contrasting posters on a weathered concrete wall displaying bold typographic slogans for Pirate brand identity.

Pirate Brand Identity 2021

Associated creatives

Only
OnlyGraphic Design
Marcus Ginns
Marcus GinnsPhotography

Tags

typographic posterpostermusic on posterworld off posterblack posterwhite postertypographytext poster

Description

This photograph captures two typographic posters wheat-pasted onto a weathered concrete wall with faint graffiti markings in the background. On the left, a black poster features bold white text reading "MUSIC ON" with the web address "PIRATE.COM" along the bottom edge. On the right, a white poster displays matching typography reading "WORLD OFF" above the same brand URL. The composition highlights stark high-contrast graphics against a raw urban background. Marcus Ginns photographed this project for the Pirate brand identity.

Style

Editorial, Horizontal, Desaturated, Clean

Techniques

Typography, Analogue / film

Color

Jet Black (50%)
Pure White (50%)

Background

Concrete Texture

Context

Advertising Campaign, Out of Home (OOH)