Piczo, Photographer, London

Description

This striking portrait captures a runner standing on a quiet road at sunset, rendered in a dramatic monochromatic red and yellow colour palette. Photographed by Piczo in London, the scene features a distinct silhouette of the athlete against a warm, blazing sky and reflective wet pavement. The composition emphasises strong vertical geometry with bold typographic elements overlaid at the top and bottom. The lighting creates a high-contrast aesthetic that highlights the contours of the runner's form.

Style

Vertical, Cinematic, Moody, Warm

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign