BrandPaul Smith
ProjectAW 26

Paul Smith AW 26 2026
Associated creatives
Tags
Description
Actor Walton Goggins stars in the Paul Smith AW 26 campaign, photographed by Samuel Bradley with art direction by Matthew Mumford. Goggins gazes at the camera while wearing an elaborate royal crown adorned with jewels and pearls, partially concealing his face behind a white ermine fur-trimmed red cape. Styled by Ben Schofield with grooming by Kim Rance, the composition is set against warm wooden paneling in soft lighting.
Style
Editorial, Vertical, playful, Warm
Techniques
Soft Light
Industries
Designer Fashion
Color
Off-White (50%)
Crimson (30%)
Violet (20%)
Background
Wood Texture
Context
Advertising Campaign

