BrandPaul Smith
ProjectAW 26

Paul Smith AW 26 2026
Associated creatives
Tags
Description
Actor Walton Goggins poses dynamically on a stone forecourt outside a grand brick building with white classical door trim. He holds an orange, white, and black traffic cone to his mouth like a megaphone, leaning back in a wide stance. He is dressed in a matching grey Glen plaid overcoat and tailored trousers, styled with bright red socks and dark polished leather loafers. The scene is illuminated by soft natural daylight, blending tailored British menswear with playful, eccentric art direction.
Style
Humorous, Vertical, Commercial
Techniques
Natural light
Industries
Designer Fashion
Color
Charcoal (70%)
Jet Black (20%)
Background
House
Context
Advertising Campaign

