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ProjectAW 26
Walton Goggins wearing a dark grey suit and holding a cake in a yellow field for the Paul Smith AW 26 campaign.

Paul Smith AW 26 2026

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Actor Walton Goggins stands in a blooming yellow field wearing a charcoal wool suit, striped tie, and white collared shirt for the Paul Smith AW 26 campaign. With his head tilted backward, he drops a morsel of food into his open mouth while balancing a sliced white frosted cake on a plate in his left hand. Photographed on location by Samuel Bradley under soft daylight, the wide shot contrasts tailored British menswear against an expansive pastoral landscape. Art direction is by Matthew Mumford with fashion styling by Ben Schofield.