Papabou Brand Identity 2023

Description

This graphic design project for Papabou features a custom restaurant menu printed on a white paper sheet, displaying bold rounded typography for the brand name alongside clean itemised headings and prices. The menu rests diagonally on a brushed metallic background, highlighting the contrast between the crisp paper texture and the industrial surface. The layout is structured and minimal, emphasizing clear hierarchy and readability. The composition is captured from a top-down angled perspective under diffuse lighting.

Style

Commercial, Square, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Restaurants

Color

Background

Metal Texture

Context

Advertising Campaign, Editorial