Papabou

Mar 2023

Papabou presents a comprehensive brand identity for a restaurant concept specializing in smash burgers and natural wines. The project centers on a minimalist design language that balances bold, rounded typography with industrial and organic textures. The visual system integrates across physical and digital touchpoints, from the shopfront facade and menu cards to dynamic motion graphics. Graphic design by TUK employs a high-contrast aesthetic, utilizing monochrome vector elements that stand against raw, weathered stone surfaces and brushed metallic backgrounds. Commercial food photography for the project emphasizes clean, natural light to highlight savory details, maintaining a consistent editorial quality. The execution relies on structured hierarchies and a restrained palette to define the restaurant's market presence.

Clean, Commercial, Minimalist

Restaurants

Advertising Campaign