Papabou: Brand Identity

Mar 2023

Papabou presents a cohesive brand identity for a restaurant concept specializing in smash burgers and natural wines. The project bridges the gap between modern, minimalist graphic design and the raw, earthy textures of the brand's physical storefront and culinary offerings. Led by TUK, the visual language utilizes clean, bold rounded typography that appears across various applications, from storefront signage and printed menus to motion graphics. The design relies on high-contrast vector forms that remain legible against both industrial metallic surfaces and weathered masonry, emphasizing a minimalist aesthetic grounded by natural lighting and organic environmental details.

Clean, Commercial, Minimalist

Advertising Campaign