Papabou Brand Identity 2023

About

This commercial food photography piece created for the Papabou brand identity project features a smash-style cheeseburger on a metallic serving tray accompanied by a paper cup filled with golden french fries. The crisp golden fries overflow from a branded brown paper cup displaying the Papabou logo clearly on the side. The burger rests on a toasted brioche bun with visible melted cheese, lettuce, and condiments spilling from the crispy beef patty. The setting includes a reflective metallic surface below and a textured, distressed neutral wall in the background. Natural soft lighting illuminates the scene, highlighting the savory textures of the meal.