Papabou Brand Identity 2023

Description

This commercial food photography piece created for the Papabou brand identity project features a smash-style cheeseburger on a metallic serving tray accompanied by a paper cup filled with golden french fries. The crisp golden fries overflow from a branded brown paper cup displaying the Papabou logo clearly on the side. The burger rests on a toasted brioche bun with visible melted cheese, lettuce, and condiments spilling from the crispy beef patty. The setting includes a reflective metallic surface below and a textured, distressed neutral wall in the background. Natural soft lighting illuminates the scene, highlighting the savory textures of the meal.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Context

Advertising Campaign