Jean-Yves Lemoigne, Photographer, London

Description

This vertical advertising image created by Jean-Yves Lemoigne features a clever split-composition portrait set inside a wood-paneled library. On the left side, an ordinary young man wearing glasses and a light-coloured t-shirt holds grooming products and a canvas messenger bag. On the right side, a wild-haired rock musician with lip-print makeup, tattoos, a studded collar, and a multi-neck electric guitar emerges from within. A framed typographic emblem at the lower centre displays the Old Spice branding and text. The lighting is bright and evenly distributed, highlighting the surreal transformation and intricate textures of the library shelving and wooden globe in the background.

Style

Documentary, Vertical, Surreal, Polished

Techniques

VFX / visual effects

Industries

Cosmetics

Color

Background

Library

Context

Advertising Campaign