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BrandOJI
ProjectBrand Identity
A packaged sushi tray with salmon nigiri and maki rolls wrapped in a bright green paper band with bold black text.

OJI Brand Identity 2020

Associated creatives

Seachange
SeachangeGraphic Design

Tags

sushi packagingsushi boxsushi containersalmon nigirimaki rollssalmon sushi

Description

This clean product shot presents sushi packaging for OJI, designed by Seachange as part of their Brand Identity project. A moulded biodegradable container holds two pieces of salmon nigiri on the left and four maki rolls on the right beneath a transparent plastic lid. A vibrant lime green paper band wraps vertically around the center of the package, featuring bold black typography with the brand name and the tagline fast fuel not fast food. The composition is shot directly from above against a neutral light grey seamless background, casting a soft drop shadow to the right. The lighting is even and diffused, highlighting the fresh textures of the salmon and rice while maintaining a minimalist aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Industries

CPG / Packaged Food

Color

Lime (20%)
Crimson (30%)
Pure White (50%)

Background

White Seamless

Context

E-commerce / Product