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BrandOJI
ProjectBrand Identity
OJI brand identity packaging design featuring cylindrical blue packaging with googly eyes and a printed restaurant menu

OJI Brand Identity 2020

Associated creatives

Seachange
SeachangeGraphic Design

Tags

oji brand identitybrand identityoji packagingpackaging designrestaurant menumenu design

Description

This brand identity project for OJI by Seachange features graphic packaging elements and a clean, printed restaurant menu layout. The left panel displays repeating cylindrical blue packages featuring vibrant orange tops and playful eye graphics, accompanied by bold typography framing the borders. The right panel shows a structured minimalist menu printed with clean black text on a white background, featuring sections for sushi, short orders, salads, sides, and beverages. The composition utilizes graphic design principles with a clean white backdrop, sharp typography, and high-contrast color blocks of blue and orange.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Restaurants

Color

Royal Blue (50%)
Burnt Orange (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign