Logo
  • Home
  • ·Media
  • ·Ningning for Gucci Primavera 2026 Campaign
BrandGucci
ProjectPrimavera 2026
Ningning reclining on a floral-covered bed in an all-black cutout outfit next to a black quilted Gucci handbag against floral wallpaper.

Gucci Primavera 2026 2026

Associated creatives

Alex Consani
Alex ConsaniModel
Michal Chelbin
Michal ChelbinPhotographer
Demna
DemnaCreative Director
Kate Moss
Kate MossTalent
Alex Consani
Alex ConsaniTalent
NINGNING
NINGNINGTalent
Lee Young Ae
Lee Young AeTalent
Rico Nasty
Rico NastyTalent
Xiao Zhan
Xiao ZhanTalent
Jin
JinTalent
Tom Brady
Tom BradyTalent
Shawn Mendes
Shawn MendesTalent
EsDeeKid
EsDeeKidTalent
Tarzzan
TarzzanTalent

Tags

ningningningning gucciblack cutout leggingscutout leggingsblack long sleeve topquilted black handbaggucci shoulder baggucci handbagblack leather bag

Description

Ningning reclines across an unmade mattress draped in sage green floral fabric against a backdrop of vintage floral wallpaper for the Gucci Primavera 2026 campaign photographed by Michal Chelbin. She wears a form-fitting black long-sleeve top paired with matching black leggings featuring hip cutouts, complemented by black pointed-toe heels. Leaning against a black quilted leather Gucci shoulder bag with gold GG hardware, the composition features rich domestic styling with dark parquet wooden flooring and a mint green bedside lamp.

Style

Editorial, Vertical, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Bedroom

Context

Advertising Campaign