Piczo, Photographer, London

Description

A group of runners is captured from behind as they jog along an outdoor path, enveloped in a striking red and orange color overlay. The iconic Nike swoosh logo appears at the top alongside the word RUN, while Japanese text and the phrase LET YOUR FIRE RUN are displayed prominently at the bottom. The composition creates a dramatic and high-energy atmosphere through its saturated monochromatic red grading and atmospheric lighting. Photographer Piczo captures this dynamic running scene in London, emphasizing movement and athletic endurance.

Style

Vertical, Commercial, Saturated, Warm

Industries

Sportswear

Color

Background

Forest

Context

Out of Home (OOH)