Nike NIKE AIR DRIFT x AWLAB 2026

Description

This commercial portrait for the Nike Air Drift x AWLAB project features a young Black man kneeling down to tie his black sneakers. He wears a dark jacket layered with a vibrant blue vest and wide-leg khaki trousers. The soft, directional studio lighting highlights his profile and clothing textures against a seamless neutral beige background. The shot captures a candid movement moment with clean styling and a contemporary aesthetic.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign