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BrandNike
ProjectNIKE AIR DRIFT x AWLAB
Black man wearing a grey zip hoodie over a white polo shirt against a plain grey background

Nike NIKE AIR DRIFT x AWLAB 2026

Associated creatives

Giorgio Codazzi
Giorgio CodazziPhotographer

Tags

black man in grey hoodieblack mangrey hoodieman in hoodieyoung black manwhite polo shirtbrown neck scarf

Description

This commercial portrait features a young black man posing against a plain grey studio background for the Nike Air Drift x AWLAB project, photographed by Giorgio Codazzi. He wears a heavy grey zip-up hoodie draped across his shoulders over a white collared polo shirt, accented by a brown neck scarf. The lighting is soft and directional, highlighting the textures of the apparel and the subject's serious expression. The composition is a vertical crop focusing on the upper body, emphasizing streetwear styling and clean studio aesthetics.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Sportswear

Color

Medium Grey (60%)
Pure White (40%)

Background

Grey Seamless

Context

Advertising Campaign