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BrandNich
ProjectBrand Identity
Cyclists racing towards the finish line with a cheering athlete celebrating victory under a large blue arch

Nich Brand Identity 2025

Associated creatives

Kenshō
KenshōGraphic Design

Tags

cyclist celebrating victorycyclist celebratingcyclist crossing finish linecycling race finish linemale cyclistathlete celebratingcycling jerseycycling helmet

Description

Cyclists sprint across the finish line during a road race, with a central athlete raising his arms in an emotional celebration of victory. The lead cyclist wears a blue and orange jersey paired with a white helmet and sunglasses, surrounded by competing riders in similar technical gear. The backdrop features a large blue inflatable arch with text and crowds lining the barrier. The vertical composition captures the high-intensity atmosphere of a competitive cycling event.

Style

Documentary, Vertical, Action, Saturated

Techniques

High-speed / freeze, Natural light

Industries

Cycling

Color

Navy (40%)
Burnt Orange (30%)
Pure White (20%)

Background

Street

Context

Advertising Campaign