Nich

Sep 2025

The brand identity for Nich establishes a modern visual language for the cycling industry through a combination of high-contrast typography and minimalist graphic systems. Designed by Kenshō, the project spans a wide array of touchpoints, from technical bicycle componentry and aerodynamic frames to lifestyle apparel and retail signage. The identity leans into a clean, monochromatic palette, using bold, italicized logotypes to project speed and precision. Beyond the studio-led typography, the system extends into documentary-style outdoor photography that captures competitive racing and urban cycling culture, grounding the brand's aesthetic in authentic athletic action. Techniques include 3D render CGI for product assets and motion graphics to showcase lock-up configurations, all maintained within a minimalist framework.

Horizontal, Clean

Cycling

Advertising Campaign