Nich

Sep 2025

The brand identity for Nich, a cycling label, establishes a minimalist and versatile visual language across both physical and digital touchpoints. The project spans everything from equipment livery and apparel to retail signage and immersive motion graphics, grounding the identity in high-performance aesthetics. Designed by Kenshō, the identity utilizes bold, slanted typography and a strict monochrome palette to maintain cohesion across varied applications. Whether applied to aerodynamic carbon bicycle frames, custom racing kits, or environmental banners, the system leans into clean, high-contrast layouts. The execution balances technical precision—highlighted by 3D render techniques—with the grit of competitive racing, bridging the gap between studio-based commercial photography and action-oriented documentary media.

Horizontal, Clean

Cycling

Advertising Campaign