The brand identity for Nich, a sports and gaming company, spans physical retail environments, high-performance cycling equipment, and digital motion graphics. This project establishes a cohesive aesthetic centered on typographic precision, utilizing clean, minimalist layouts and a stark monochrome palette that mirrors the technical nature of road cycling.
Kenshō provided the graphic design expertise, developing a series of italicized wordmarks, sub-brand lock-ups, and summit configurations. The execution shifts between commercial studio product photography and high-speed documentary footage of competitive racing, anchoring the brand in both hardware design and athletic action.
