Next Company Summer 2025 "Escape into summer" 2026

Description

Model Adele Aldighieri sits comfortably on a low whitewashed wall for the Next Summer 2025 'Escape into summer' campaign. She wears a cream open-weave crochet polo shirt with lace-up neckline detailing paired with relaxed blue and white vertical striped cropped trousers. Beside her rests a soft woven tote bag in a camel brown hue, complemented by rope-detailed flat strap sandals. Soft natural daylight illuminates the sunlit Mediterranean architectural backdrop, featuring a soft-focus dome structure against a pale blue sky. The campaign heading 'ESCAPE INTO SUMMER' is positioned neatly in serif typography in the upper left corner.

Style

Vertical, Commercial, Warm, Clean

Techniques

Typography, Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign