Next Company Summer 2025 "Escape into summer" 2026

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Model Adele Aldighieri sits comfortably on a low whitewashed wall for the Next Summer 2025 'Escape into summer' campaign. She wears a cream open-weave crochet polo shirt with lace-up neckline detailing paired with relaxed blue and white vertical striped cropped trousers. Beside her rests a soft woven tote bag in a camel brown hue, complemented by rope-detailed flat strap sandals. Soft natural daylight illuminates the sunlit Mediterranean architectural backdrop, featuring a soft-focus dome structure against a pale blue sky. The campaign heading 'ESCAPE INTO SUMMER' is positioned neatly in serif typography in the upper left corner.