Next Company Summer 2025 "Escape into summer" 2026

Description

Model Adele Aldighieri features in a four-panel fashion series for Next Company's Summer 2025 campaign, titled Escape into Summer. Photographed by Scott Trindle and styled by Kate Phelan, she wears a textured, multicolored striped crochet knit matching set comprising a camisole top with palm tree motifs and matching knit shorts. The setting overlooks a sunlit rocky coast with calm sea waters and distant coastal architecture in soft natural light. Hair is styled by Ryan Mitchell and makeup by Hannah Murray, captured in a warm, relaxed summer aesthetic.

Style

Vertical, Commercial, Warm, Tactile

Techniques

Collage, Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign