Net-A-Porter ON 2026

Description

This fashion editorial image features a model with short red hair captured in a dynamic, balanced pose within a clean white architectural frame. The subject is wearing a black and white paneled track jacket paired with matching dark trousers and white sneakers. The composition utilises sharp vertical lines and minimalist surroundings to emphasize the athletic yet structured apparel. Magnus Lechner photographed the campaign for Net-A-Porter under the project name ON, highlighting contemporary sportswear aesthetics against a bright neutral backdrop.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign, Lookbook