Neiman Marcus Fall 2023 Ad Campaign 2023

Description

A male model stands outdoors in a dramatic low-light setting illuminated by a vivid cyan-blue ambient glow. He wears a dark knit beanie, dark sunglasses, a quilted grey button-up overshirt jacket with dual flap pockets, and relaxed light-toned trousers. Behind him, the silhouettes of wetland cypress trees rise from reflective water against a bright blue evening sky. The shot features a high-contrast palette with cool blue and slate tones throughout. Creative direction by Nabil Aliffi and photography by Arnaud Lajeunie for Neiman Marcus.

Style

Vertical, Commercial, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Department Stores

Color

Background

Lake

Context

Advertising Campaign