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BrandNational Gallery of Canada
ProjectBrand Identity
National Gallery of Canada brand identity billboard featuring multi-panel grid layout with typographic quotes, photography, and geometric logos.

National Gallery of Canada Brand Identity 2021

Associated creatives

AREA 17
AREA 17Graphic Design

Tags

brand identity billboardbrand identitybillboard designgraphic design layoutexhibition posters

Description

A wide outdoor billboard displays the new brand identity for the National Gallery of Canada, designed by AREA 17. The multi-panel grid layout combines bold typography, quote panels, geometric brand symbols, and photographic artworks featuring people and installations. The composition incorporates vibrant blocks of pink, yellow, black, and white alongside museum imagery. Clean sans-serif typography anchors the institutional messaging across the various modular poster panels.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Pure White (40%)
Jet Black (30%)
Blush (30%)

Context

Out of Home (OOH)