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Brand
National Gallery of Canada
ProjectBrand Identity
Two canvas tote bags displayed against a light grey background, one pink with vertical typography and one black with a geometric graphic.

National Gallery of Canada Brand Identity 2021

Associated creatives

AREA 17
AREA 17Graphic Design

Tags

canvas tote bagtote bagpink canvas tote bagblack canvas tote bagcanvas bag

Description

This image showcases two promotional canvas tote bags created as part of the brand identity project for the National Gallery of Canada by AREA 17. The bag on the left is light pink with bold vertical sans-serif typography reading ANKOSE along the right edge and the gallery logo in the bottom left corner. The bag on the right is black with a bold white geometric emblem composed of triangles and squares centered on the front, accompanied by the bilingual National Gallery of Canada wordmark at the bottom. Both items are presented cleanly against a neutral light grey backdrop, highlighting their graphic design elements and merchandise application.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Blush (50%)
Jet Black (50%)

Background

White Seamless

Context

E-commerce / Product