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National Gallery of Canada

Brand Identity
Brand
National Gallery of Canada
ProjectBrand Identity
Date

Aug 2021

Description

The National Gallery of Canada's brand identity refresh, led by AREA 17, introduces a cohesive visual system built upon minimalist principles and high-contrast typography. The project centers on a distinctive geometric emblem, establishing a modular framework that translates across institutional digital media and physical applications. The system utilizes a vibrant palette of pastel gradients balanced by bold black sans-serif lettering. From outdoor billboard grids to UI illustrations for mobile screens, the design demonstrates the versatility of the institutional branding. This aesthetic extends to merchandise and publication design, where clean structural forms and photographic elements work in tandem to unify the gallery's communications.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Digital Media & Publishers

Associated creatives

AREA 17
AREA 17Graphic Design
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