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  • ·Moschino Spring 2025 Ad Campaign Editorial by Willy Vanderperre
BrandMoschino
ProjectSpring 2025 Ad Campaign
Model wearing a white sailor hat and t-shirt, holding up large printed paper posters featuring sketched graphics and text against a white backdrop.

Moschino Spring 2025 Ad Campaign 2025

Associated creatives

Adrian Appiolaza
Adrian AppiolazaMoschino Creative Director
M/M Paris
M/M ParisArt Director
Willy Vanderperre
Willy VanderperrePhotographer
Carol Monteiro
Carol MonteiroModels
Diane Chiu
Diane ChiuModels
Selena Forrest
Selena ForrestModels
Elise Crombez
Elise CrombezModels
Alex Consani
Alex ConsaniModels
Alastair McKimm
Alastair McKimmStylist
Louis Gewhy
Louis GewhyHair
Lynsey Alexander
Lynsey AlexanderMakeup
Dina Raolison
Dina RaolisonManicurist
Julia Lange
Julia LangeCasting Director

Tags

model in white sailor hatwhite sailor hatsailor hatmodel holding paper posterspaper postersgraphic print t shirtwhite t shirtprinted skirt

Description

This image is part of the Spring 2025 ad campaign for Moschino, photographed by Willy Vanderperre with art direction by M/M Paris. The model wears a white sailor hat, a white t-shirt with a blue collar detail, and a patterned skirt, posing amongst large printed sheets of paper covered in energetic blue sketches and bold typography. The composition is clean and minimalist against a solid white studio background, highlighted by sharp lighting that emphasizes the graphic elements of the printed posters and apparel. Styling by Alastair McKimm complements the playful yet sophisticated nautical theme.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Navy (30%)
Jet Black (10%)

Background

White Seamless

Context

Advertising Campaign