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Model posing with torn graphic posters wearing white jacket against white background for Moschino

Moschino Spring 2025 Ad Campaign 2025

About

This image is part of the Moschino Spring 2025 ad campaign, photographed by Willy Vanderperre with art direction by M/M Paris. The shot features a model captured against a clean white backdrop, posing dynamically while handling large torn poster sheets featuring bold typographic and graphic prints. The styling by Alastair McKimm pairs a distressed white denim jacket with layered printed elements. Lighting is bright and even, highlighting sharp textural contrasts between the smooth studio floor and the crumpled, textured paper fragments.

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Background

White Seamless

Context

Advertising Campaign