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BrandMoschino
ProjectSpring 2025 Ad Campaign
Model posing with torn graphic posters wearing white jacket against white background for Moschino

Moschino Spring 2025 Ad Campaign 2025

Associated creatives

Adrian Appiolaza
Adrian AppiolazaMoschino Creative Director
M/M Paris
M/M ParisArt Director
Willy Vanderperre
Willy VanderperrePhotographer
Carol Monteiro
Carol MonteiroModels
Diane Chiu
Diane ChiuModels
Selena Forrest
Selena ForrestModels
Elise Crombez
Elise CrombezModels
Alex Consani
Alex ConsaniModels
Alastair McKimm
Alastair McKimmStylist
Louis Gewhy
Louis GewhyHair
Lynsey Alexander
Lynsey AlexanderMakeup
Dina Raolison
Dina RaolisonManicurist
Julia Lange
Julia LangeCasting Director

Tags

woman posing with posterswoman in white jacketmodel posingwoman posingwhite jackettorn posters

Description

This image is part of the Moschino Spring 2025 ad campaign, photographed by Willy Vanderperre with art direction by M/M Paris. The shot features a model captured against a clean white backdrop, posing dynamically while handling large torn poster sheets featuring bold typographic and graphic prints. The styling by Alastair McKimm pairs a distressed white denim jacket with layered printed elements. Lighting is bright and even, highlighting sharp textural contrasts between the smooth studio floor and the crumpled, textured paper fragments.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (30%)
Crimson (20%)

Background

White Seamless

Context

Advertising Campaign