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BrandMol
ProjectBrand Identity
Overhead view of overlapping white rectangular labels featuring custom black stencil typography on a light gray textured background.

Mol Brand Identity 2018

Associated creatives

Vrints-Kolsteren
Vrints-KolsterenGraphic Design

Tags

stencil typographystencil texttypography designblack typographycustom letteringMol brand identitybrand identitywhite paper labelspaper labels

Description

An overhead compositional view displays multiple overlapping rectangular white paper slips scattered across a subtle gray textured background. Each label showcases custom black stencil typography spelling out the brand name in a distinctive lowercase lettering style. The clean arrangement highlights the graphic design work created by Vrints-Kolsteren for the brand Mol. The natural lighting accentuates the crisp contrast between the black letterforms and the white paper slips.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Jet Black (30%)
Pure White (70%)

Background

Paper Texture

Context

Advertising Campaign, Website / Web