BrandMol
ProjectBrand Identity
Mol Brand Identity 2018
Associated creatives
Tags
Description
A framed poster featuring custom stencil typography reading mol kiest kunst is mounted on a textured concrete wall outdoors. The poster includes event dates and a list of contributing artists in smaller text at the bottom. To the left, a person wearing a white shirt is captured in motion, creating a blurred foreground effect against a storefront display. Utility boxes and metallic fixtures are attached to the weathered concrete surface adjacent to the poster. The composition employs natural lighting in an urban street environment.
Style
Editorial, Horizontal, Clean, Nostalgic
Techniques
Typography, Natural light
Color
Pure White (50%)
Jet Black (50%)
Background
Street
Context
Advertising Campaign, Out of Home (OOH)