JWT NY, Agency / Creative,

Description

This promotional video for Microsoft Bing showcases how the search engine assists football fans with tailgating preparation. The digital animation features an aerial perspective of a crowded American football stadium with interactive search interface overlays. Various queries appear in the search bar, demonstrating features such as parking finders, taxi fare calculators, BBQ rib recipes, snack stadium ideas, and outerwear recommendations. The dynamic interface elements compare options side by side against the backdrop of the stadium field.