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Microsoft: Bing is Beautiful Football and Tailgating

Brand
Microsoft
Date

Dec 2025

Description

Microsoft promotes Bing’s search capabilities in this digital animation designed to assist football enthusiasts with tailgating and game-day logistics. Developed by agency JWT NY, the promotional video utilizes 3D render / CGI and motion graphics to map search queries onto an aerial view of a stadium. The visual approach integrates an interactive interface with a crowded American football setting, surfacing tools for parking location, taxi fare calculations, and recipe planning. The execution highlights the platform’s utility through a series of side-by-side search comparisons set against a graphic backdrop. Sound design for the project was provided by MAS-Music and Strategy.

Style

Horizontal, Commercial, Graphic

Techniques

3D render / CGI, Motion Graphics

Industries
Apps & Digital Platforms
Background

Sports Venue

Context

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video

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