MERIT Beauty MERIT Winter 2025 2025

Description

This close-up portrait from the MERIT Winter 2025 campaign features model Jiayun Xie in profile against a dark background, captured by photographer Jen Carey. Fashion editor and stylist Dianna Lunt styled the look, featuring a grey textured coat with a prominent collar. Hair stylist Kiyonori Sudo and makeup artist Chiho Omae completed the beauty direction, highlighting a soft, natural aesthetic. The composition uses moody lighting that gently illuminates the subject's features.

Style

Horizontal, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Cosmetics

Color

Background

Black Seamless

Context

Advertising Campaign