MERIT Beauty MERIT Winter 2025 2025

Description

Beauty portrait campaign image for MERIT Beauty Winter 2025 featuring model Jiayun Xie. The shot is photographed by Jen Carey with fashion styling by Dianna Lunt, hair styling by Kiyonori Sudo, and makeup by Chiho Omae. The model wears a fluffy white textured coat against a clean neutral background. Soft lighting accentuates clean skin textures and natural tones.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Cosmetics

Color

Background

White Seamless

Context

Advertising Campaign