Holiday 2024 Ad Campaign 2024

Description

This product image for McQueen's Holiday 2024 ad campaign features a black textured leather crossbody bag as the central hero object. The bag is positioned vertically on a mottled grey stone-textured background, accompanied by a long adjustable shoulder strap. Several melting white candles are arranged around the corners of the frame, casting soft shadows. The lighting is clean and directional, highlighting the subtle metallic sheen and fine grain of the leather surface. Creative direction for the campaign is led by Seán McGirr.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign