ProjectHoliday 2024 Ad Campaign

Holiday 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This product campaign image features a pair of burgundy and orange leather sneakers viewed from directly above. The shoes showcase textured leather uppers, vibrant orange interior lining, and contrasting dark red and bright orange laces tied in neat bows. They are positioned centrally on a neutral, textured grey surface resembling stone or concrete. Softly lit, melted white candles are visible in the upper right and lower left corners of the frame, adding a warm, atmospheric touch to the composition. The creative direction by Seán McGirr for McQueen emphasizes refined materials and distinct color contrast.
Style
Vertical, Commercial, Earthy, Clean
Techniques
Natural light
Industries
Footwear
Color
Burgundy (60%)
Burnt Orange (40%)
Background
Stone Texture
Context
Advertising Campaign, E-commerce / Product