Max Mara Spring 2026 Campaign 2026

Description

This fashion editorial photograph for the Max Mara Spring 2026 campaign features model Mia Armstrong standing against a dramatic, painted landscape backdrop depicting trees, clouds, and floral arrangements. Photographed by Craig McDean with styling by Tonne Goodman, the subject wears a structured tan belted trench coat characterised by voluminous, ruffled short sleeves and a cinched black waistband. She holds a black leather handbag in one hand while wearing dark sandals. The lighting is soft and theatrical, highlighting the painterly qualities of the set design and the tailored garments. Bold white typography bearing the brand name appears prominently across the lower portion of the frame.