Brand
ProjectSpring 2026 Campaign

Max Mara Spring 2026 Campaign 2026
Associated creatives
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Description
This fashion editorial image for the Max Mara Spring 2026 campaign was photographed by Craig McDean with styling by Tonne Goodman. Model Mia Armstrong poses as the central subject, wearing a tan double-breasted trench coat featuring voluminous ruffled sleeves and a contrasting black waist belt. The background consists of a stylized, painted backdrop depicting a lush forest and a cloudy blue sky. The composition employs a balanced horizontal orientation with clean studio framing and soft, even lighting.

