Max Mara Spring 2026 Campaign 2026

About

Fashion editorial image for the Max Mara Spring 2026 campaign, captured by photographer Craig McDean with styling by Tonne Goodman and model Mia Armstrong. The composition features a model seated on a chair amidst a dense, atmospheric floral and botanical setting. She wears an oversized beige trench coat layered over a dark top and a sheer patterned skirt. The lighting is moody and cinematic, creating deep shadows against the vibrant backdrop of foliage and blossoms. The Max Mara brand logo appears prominently across the lower portion of the frame.