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  • ·The Battle of Brains vs Brawn advertising campaign by Mat Baker
Cowboy falling backwards on padded floor next to a mechanical engine on a stand inside a bright white studio space.

Mat Baker, Photographer, Sydney

Associated creatives

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Description

This commercial advertising photograph captured by Sydney photographer Mat Baker features a dramatic studio scene with a cowboy falling backwards onto a padded floor. To the left, a complex mechanical car engine is mounted upright on a metallic stand. The setting is a minimalist white studio with tiled flooring and a workbench in the background. Bold typographic text reading "THE BATTLE of BRAINS vs BRAWN" appears on the right wall, accompanied by a Castrol Magnatec logo at the top border. The lighting is bright and even, highlighting the dynamic action and sharp details of both subjects.

Style

Horizontal, Commercial, Action, Clean

Techniques

Natural light, VFX / visual effects

Industries

Mass Market Automotive

Color

Camel (50%)
Jet Black (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign