Martin Poole, Photographer, London

Description

A close-up commercial advertising photograph captured by Martin Poole features a hand holding a crispy, golden-brown fried chicken tender. The hand wears decorative silver rings on the fingers. The background consists of a dark, textured surface framed by striking red borders on the left and right sides. Bold uppercase red text spelling TRUTH appears at the top, while white uppercase text reading KFC is positioned at the bottom. The lighting is direct and high-contrast, emphasizing the crunchy texture of the breading and the contours of the hand.

Style

Vertical, Commercial, Warm, Clean

Techniques

Hard Light

Industries

Fast Food

Color

Background

Black Seamless

Context

Advertising Campaign