Martin Poole, Photographer, London

Description

A close-up vertical advertising image captured by photographer Martin Poole in London. The frame centers on a hand holding up a piece of fried chicken against a dark, textured background framed by vivid red vertical borders on either side. Bold red typography reading BELIEVE appears at the top against a red banner, while white italicized typography reading KFC is positioned at the bottom. The hand features subtle rings and nail art, illuminated with directional studio lighting that casts soft shadows. The composition highlights the product and graphic elements in a stark, high-contrast commercial style.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Low-key / chiaroscuro

Industries

Fast Food

Color

Background

Black Seamless

Context

Advertising Campaign