Martin Poole, Photographer, London

Description

This vertical advertising photograph by photographer Martin Poole captures a close-up food scene featuring crispy fried chicken. A pair of hands with vibrant lime green nail polish holds a piece of fried chicken above a small plastic container of dipping sauce. Additional pieces of fried chicken rest on a dark surface in the foreground. Large, bold white capital text overlaid on the image reads BELIEVE IN CHICKEN KFC. The composition is tightly framed with a distinct vertical orientation, utilizing warm lighting to highlight the texture of the breading.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Fast Food

Color

Context

Advertising Campaign