Mango Into The New 2025

Description

This fashion campaign image for Mango's Into The New project features four models standing in a row outdoors against a pale stone architectural wall. The styling, art-directed by Pati Diaz and photographed by Daniel P. Shea, showcases layered contemporary apparel including pale trousers, skirts, and structured outerwear in soft neutral tones and muted blue. The composition employs a balanced horizontal framing with natural daylight illuminating the scene, emphasizing clean lines and sophisticated textures. Hair styling by Kalle Eklund and makeup by Karin Westerlund complete the polished editorial aesthetic.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign