Mango: Into The New

Jan 2025

Mango’s 'Into The New' campaign presents a refined study of contemporary high street fashion. Captured by photographer Daniel P. Shea and art-directed by Pati Diaz, the project leans into a sophisticated, neutral-toned aesthetic that emphasizes layered textures and architectural silhouettes. The series features models Anna Robinson, Caitlin Soetendal, Marina Moioli, Peng Chang, and Tanya Churbanova, documented against both urban public squares and textured stone backdrops. The imagery relies on natural light and an analogue film technique to achieve a clean, editorial look that highlights the tactile quality of the seasonal outerwear and tailoring. Creative production for the campaign was supported by Kalle Eklund on hair styling and Karin Westerlund on makeup, ensuring a consistent and polished presentation across all portraits and group compositions.

Editorial, Clean, Vertical

Analogue / film, Natural light

Advertising Campaign