Mango
Into The New
Jan 2025
Mango’s 'Into The New' campaign is an editorial fashion series that explores contemporary wardrobe layering through a minimalist lens. Shot by photographer Daniel P. Shea and art-directed by Pati Diaz, the project focuses on neutral-toned silhouettes, featuring structured trench coats, tailored outerwear, and crisp knitwear. The imagery captures models against urban architectural backdrops and public squares, utilizing natural light to emphasise clean lines and textural detail. Technical execution leans into an analogue film aesthetic, resulting in a series that feels observational and candid. The production features hair styling by Kalle Eklund and makeup by Karin Westerlund, with models Anna Robinson, Caitlin Soetendal, Marina Moioli, Peng Chang, and Tanya Churbanova.
Editorial, Clean, Vertical
Analogue / film, Natural light
High Street Fashion
Advertising Campaign
